CEO Choi Soo-yeon’s opening keynote for TEAM NAVER CONFERENCE DAN25, <Beyond Connection, Expanding Experiences>
CEO Choi Soo-yeon’s opening keynote for TEAM NAVER CONFERENCE DAN25, <Beyond Connection, Expanding Experiences>
NAVER CEO Choi Soo-yeon delivered the opening keynote at TEAM NAVER CONFERENCE DAN25 held on November 6, 2025, introducing Agent N that deeply understands users and presenting how NAVER is reshaping connectivity and experiences across everyday life, businesses, and industries as the only player capable of building full-stack AI in Korea. Below summarizes the key messages from her address.
*TEAM NAVER CONFERENCE DAN
DAN is an event for NAVER to showcase the road ahead for TEAM NAVER, the company’s vision for technology, and new services to its partners and users. DAN stands for “a stage where NAVER shares the role and vision of the platform we are contemplating on.”
The overarching keyword of DAN24 last year was “On-Service AI.” This signified NAVER’s commitment to incorporating AI across our services to deliver a better user experience, and to bring about innovations that could create tangible differences in everyday life. Since then, NAVER has aimed for training our models on users’ interests and behavior patterns using AI technology, and seamlessly connecting these insights across our main page, shopping, local services, finance, and more. Through this, our goal is to assist users to make faster and more confident decisions in their everyday moments – from purchases and reservations to payments. As a result of such endeavors, we were able to see meaningful outcomes in advertising and shopping, as well as our AI Briefing – which has become a discovery tool used by 30 million people on a daily basis within just one year.
Agent N: custom AI optimized for each individual
Today, I would like to present “Agent N” – a unified custom agent designed to understand users more deeply, and to help them more actively use AI in their daily activities. Based on the experience and capabilities we have accumulated through our On-Service AI, Agent N provides an optimized experience for each individual user by organically connecting all services and content data of NAVER.
Agent N will begin with our shopping agent, which will be unveiled next spring. Our shopping agent will take into account each user’s preferences, budget, search history, and review data altogether to present tailored options, after which users will be able to enjoy a shopping experience that flows seamlessly from discovery to purchase.
In addition, an AI tab will be added to our integrated search next year. Users will now be able to enjoy an elevated search experience based on generated AI accurately understanding user intent – and this experience will go beyond simply browsing content, products, and services to get information to actually taking action.
As we enter the era of unified agents, users will no longer need to think about which queries to enter – Agent N will understand the user’s circumstances and context, suggesting and executing the next actions they need to take. While many new AI-enabled services will continue to emerge, only a few can offer an experience where search and execution come together seamlessly in a single platform. NAVER is confident that the direction Agent N is headed to will set the new standard for user experience in the AI era.
Expanding the potential of business and creation with Agent N
AI can be used in business to drive our partners’ growth by analyzing the market and customers while integrating advertising and CRM strategies. Moving forward, NAVER will apply Agent N for Business, which proposes optimized solutions for SMEs and brands and supports them through to execution. This means Agent N will become more than a data network – it will serve as a foundation for individuals and companies to be more efficiently connected while working together.
AI is not a technology that replaces humans – rather, it is a technology that expands human potential. NAVER is preparing for a new creative environment using AI and XR, which will allow creators to imagine freely, dive deeper into their creations, and express their creativity in more unique ways. In addition, we plan on delivering more immersive entertainment services that blur the boundaries between gaming, music, and videos with partners like NEXON, Spotify, and Netflix – enabling an innovative content experience that moves from “watching” to “participating,” and from “participating” to “creating.”
NAVER’s full-stack AI, turning the evolution of connectivity into reality
Users will be able to experience firsthand the evolution of connectivity led by Agent N as they use NAVER services in their everyday lives. The driving force to turn this transformation into reality comes from NAVER’s full-stack AI capabilities – our ability to design and operate all layers of AI technology, from data center and cloud infrastructure to services.
The most solid foundation supporting NAVER’s new innovation is our full-stack AI clusters, GAK Chuncheon and GAK Sejong. They are the only clusters in Korea capable of simultaneously training large-scale AI models and delivering services. NAVER will continue to expand our investments in data centers and computing infrastructure to build the largest and most advanced infrastructure in Korea, with plans to invest over 1 trillion KRW in GPUs by 2026.
Furthermore, NAVER has anticipated and has been preparing for the future of “physical AI” for several years, in which AI goes beyond codes to reason, and act autonomously in the real world. A testbed for physical AI connecting NAVER’s 1784 headquarters and Data Center GAK Sejong will be in operation soon, making it possible for us to accelerate the development of new AI technologies that function directly within physical environments.
Unlocking the future with AI for all
When Korea’s manufacturing strengths in semiconductors, automobiles, shipbuilding, and defense meet NAVER’s unrivaled AI-driven software innovation, the nation’s industries will witness a true era of AI transformation. In the turbulent times where AI is rapidly expanding beyond infrastructure and services to entire industries, NAVER will strive to help Korea become one of the top three AI powerhouses in the world based on our full-stack AI capabilities. NAVER, as the most innovative and dependable partner in the AI era, will continue to build AI for all – ensuring that technology continues to benefit humans and society.
