TEAM NAVER CONFERENCE “DAN 23” <NAVER AI, Pioneering Technology for Everyone>
TEAM NAVER CONFERENCE “DAN 23” <NAVER AI, Pioneering Technology for Everyone>

In the opening keynote for TEAM NAVER CONFERENCE 'DAN 23' held on August 24, 2023, NAVER ‘s CEO Choi Soo-yeon shared NAVER’s technologies and business strategies to illustrate the competitive edge that NAVER has in the era of generative AI. TEAN NAVER CONFERENCE DAN is an event to showcase TEAM NAVER’s technological vision and business plan to the world, and DAN, which means ‘platform' in Korean, represents a conference platform that constantly reimagines and shares its vision of the platform’s role, to match the times.
“As this is the time when the world’s attention and concern are garnered on generative AI, many are wondering whether NAVER will be able to fare well in this era. Today, I am proud to say that NAVER is equipped to welcome the new wave of change brought about by generative AI.
In this era of generative AI, NAVER’s first competitive edge lies in our starting point and essence: search, technology, and mass usability based on such foundation. Based on our extensive knowledge and continuous investment in technology, NAVER began developing our own large language model long before the term generative AI became a buzzword.
Second is infrastructure. Generative AI incurs a tremendous cost just to maintain, and a powerful infrastructure must be in place for operation. NAVER recognized this and has already made the necessary preparations early on. Our second data center “GAK Sejong” is the largest in Asia, with a size six times larger than the first data center “GAK Chuncheon.” Its role will go beyond recording and storing data – it will act as the hub of the brain for NAVER’s hyperscale AI.
Our third competitive edge is data. Unlike other competitors that offer fragmented user experience, the entire user journey on NAVER – from search to purchase, reservation, and navigation – can be experienced on a single platform. NAVER’s large language model, trained on a wide range of data generated and updated every day, will give us a competitive advantage that cannot be triumphed by anyone else.
NAVER has been growing based on content generated from Knowledge iN and blogs, data accumulated from search, as well as vertical service created based on such content and data. Other than these--what NAVER calls a formula for success--the “winning loop” served as our growth engine by creating a cycle where the connection and growth of various services and partners are then linked to the growth of our platform. NAVER’s generative AI technology will accelerate the growth of the winning loop and the speed of success by creating synergy based on technological capability accumulated from our large-scale search service, broad understanding of Korea, infrastructure that serves as a strong foundation, and extensive high-quality data.
NAVER is a company that dreams of changing the world with technology. We will utilize our powerful technologies and services to support our sellers, creators, different partners, and customers, enabling them to become more competitive in the era of generative AI, be respected in terms of diversity, and expand and innovate their business freely ●
▶︎ Click here for the keynote speech video!
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