NAVER Shopping App’s AI Agent Now Initiates Conversations with Users
NAVER Shopping App’s AI Agent Now Initiates Conversations with Users
“Want me to find items to buy along with those saved sneakers?”
NAVER Shopping App’s AI Agent Now Initiates Conversations with Users
- Evolves beyond product discovery and summaries into an action-oriented stage where the agent proactively starts conversations
- Users can begin chatting with the agent directly from the shopping app home screen and continue their shopping journey
- NAVER advances an action-oriented agent that understands shopping context and suggests next steps, bringing agentic commerce closer to everyday life
June 1, 2026
“Want me to find items to buy along with those saved sneakers?”
“Shall we look at the running accessories you recently browsed and find what you need all at once?”
“Interested in that trench coat? Shall we look for it together?”
NAVER Corp. (CEO Choi Soo-yeon) announced that its AI Shopping Agent in the NAVER shopping app is evolving from a shopping guide centered on product discovery and summaries into a service that proactively suggests conversations with users, just three months after its launch.
First introduced in beta through the NAVER Plus Store app in February, the AI Shopping Agent has helped users discover products tailored to their interests and preferences.
The latest update focuses on enabling the AI agent to understand each user’s shopping context in greater detail and initiate conversations proactively. By comprehensively analyzing shopping activity such as clicks, saved items, and cart additions, along with the latest trends, the agent suggests directions for product discovery.
After updating the shopping app, users can naturally begin shopping from the home screen by following conversation prompts suggested by the AI Shopping Agent.
For example, for a single-person household user who has recently searched frequently for meal kits, the agent may proactively suggest, “Want me to find options among the meal kits you recently viewed that are good for eating alone?” For a user who has added a moisturizing cream to their cart, it may ask, “If you’re interested in skincare, want me to find products that go well with it?” This helps users more easily discover products aligned with their interests.
The agent also actively suggests conversation options that include specific product features and complex pricing conditions, such as “single-serving meal kits that can be prepared in under 10 minutes” or “products available in bundles of three in the 10,000-won range.” This allows users to discover products suited to their needs and preferences more quickly and easily, without having to enter complex conditions one by one.
“The AI Shopping Agent is moving beyond a search-based tool that simply finds products and evolving into an action-oriented agent that understands users’ shopping context and suggests the next step,” said Lee Jung-tae, Shopping Search & AI Leader at NAVER. “Drawing on NAVER’s accumulated shopping data and AI technology, we will continue advancing our technology to deliver an experience optimized for the shopping habits and preferences of Korean users, and to help them experience smarter agentic shopping in everyday life.”
