NAVER Knowledge iN Celebrates Two Decades with a Total of 800 million Accumulated Q&As
NAVER Knowledge iN Celebrates Two Decades with a Total of 800 million Accumulated Q&As
NAVER Knowledge iN Celebrates Two Decades with a Total of 800 million Accumulated Q&As
- NAVER unveiled the commemorative webpage to share Knowledge iN's various data and history for two decades
- 32 million accumulated users and 90 million Q&As generated each year during the pandemic… 20-year-old Knowledge iN is still growing
- 56% of new users are in their teens and 20s…Knowledge iN is capturing the heart of Gen Z with active community functions
2022-10-06
Celebrating the 20th anniversary of the knowledge-sharing platform Knowledge iN, NAVER unveiled a commemorative page, “Everyone is the Hero of Knowledge iN,” shedding light on the history of the platform’s major services consisting of historical records of Korean users.
The page presents various data that show the history and scale of the service’s growth for the past two decades, as well as interesting anecdotes generated by users themselves as they interact on the platform. The specifics of the milestone of the service include ▲“The Record of our Curiosity” proven by the amount of accumulated data ▲“Knowledge iN Pilgrimage,” a collection of Q&A that made the headline ▲“More Reliable Knowledge iN” that emphasizes answers from experts ▲The status of donation made through Knowledge iN ▲20th-anniversary event, all of which are intuitively introduced, adding more fun.
On October 7th, 2002, NAVER introduced Knowledge iN, a knowledge-sharing platform where users voluntarily ask and answer questions. Since then, 32 million accumulated users communicated through Knowledge iN for the past 20 years and created a total of 8 million databases--300 million questions and 500 million answers.
Knowledge iN is steadily growing even now. 1 million new askers and 730,000 new respondents joined last year. In particular, the service showed even more rapid growth during the pandemic, as 30 million questions and 60 million answers were generated each year. Currently, the average page view per day reaches 30 million.
During the past 20 years, the range of topics that users can share their worries about also greatly expanded. From trivial everyday concerns to professional information such as health and legal, users exchanged questions and answers that cover about 6,600 categories.
Participation from experts and organizations also contributed to diversifying the questions and answers of Knowledge iN. To enhance the reliability of Knowledge iN responses, NAVER provides a service called “eXpert,” where experts such as lawyers, labor attorneys, and tax accountants answer questions. The number of answers experts posted amounts to 7 million in accumulation. Also, a total of 483 organizations, including companies and institutions such as the Korea Student Aid Foundation, Ministry of Employment and Labor, and Ministry of Education, are active “knowledge partners.”
56% of new users are in their teens and 20s…Knowledge iN is capturing the heart of young generations with quick communication and the community function
Knowledge iN is securing its growth engine based on the continuous influx of new users. What’s interesting is that an increasing number of young users are using the service, with 56% of new users as of last year being teens and people in their 20s.
This is because Knowledge iN provides useability that suits well with younger generations who are familiar with a simple format and quick communication. It has been identified that a new question is registered every 2.1 seconds in Knowledge iN. The speed of response is even faster, with a new answer posted every 1.2 seconds. Askers can get personalized answers based on their concerns, not responses from unspecified individuals, and perhaps this is why Knowledge iN is popular among young people.
Also, Knowledge iN functions in the form of a knowledge-based community where users can communicate based on similar interests. Past Q&A can be looked up by different topics, making it useful to refer to user opinions with similar interests. In fact, teenagers were highly interested in education/academics and school entrance/career, and users in their 20s were mainly interested in college majors, part-time jobs, the economy, and dating advice. In addition, users can enjoy various types of content including questions and responses from celebrities and Q&A that went viral in sections such as “Best,” “Knowledge iN Pilgrimage,” and “Hall of Fame.”
Furthermore, NAVER is continuously advancing the Knowledge iN service by adding new functions that enhance usability. A case in point is “Boost Your Question,” which was first introduced last month. It is expected that the function will promote user participation as it brings up the question to the top of the list and exposes it to new respondents in order to minimize unanswered questions.
Ko Jun-won, the leader of NAVER Knowledge iN, said, “The 800 million databases accumulated in Knowledge iN is all the more meaningful because they are the results of voluntary good deeds of Korean users for the past 20 years,” and added, “We are planning various measures for the next growth momentum to reach Nth anniversary, such as revamping Knowledge iN profile card to show the expertise of the respondents not only through the grade, to enhance the reliability of respondents for different askers, as well as adopting hashtag (#) to expand question categories.”